AAF JCPenney Campaign
NSAC 2010-11
NSAC 2010-11
This campaign was developed by the team of students in the Ball State University chapter of the American Advertising Federation. Our campaign was taken to the National Student Advertising Competition, and won the third place prize out of our track of ten teams. There were two tracks in our district. I specifically was a general member, contributing primarily to the Media and Creative teams. I researched different media and helped to choose specific vehicles and find prizes for the Media team. For the Creative team, I worked with other students to create the big idea and develop execution ideas for the campaign.
